Startups are messy.

Before working with a new client, I have them complete a "Current State" survey

One of the questions asked is : WHAT DO YOU WISH WAS GOING BETTER IN YOUR BUSINESS?

This was a response from a prospect:

"I wish I had a COO, CFO, CMO, CIO one or all of these positions. I am not good at doing all of this at the same time and for that reason the business is suffering."

Needless to say, this prospect was waaaaaay in over their head with expectations higher than their revenue to pay for help.

My response:

➡️Don’t try to boil the ocean.

➡️Prioritize finding a business parter/co-founder.

➡️Take it one step at a time. Create a plan, SMART goals, tactics, and daily action steps.

I know everyone has heard this before, but not many people actually do it. Instead they give up and say the business failed.

I disagree.
No, the business didn't fail.
They didn't 'work' the business.

➡️ It's important to accept that everything won't be packaged nice and tidy with top-notch C-levels and VP's in place when you first get started (or even for several years!). It's an unrealistic expectation for a new product launch.

Instead, focus on getting the business to a point where people want to join you on this journey.
➡️ If that's impossible for you to do without having a…