So You Don’t Need To Market?…Okay
If you’re an entrepreneur who quite often says “All this business came from reaching out to my network or them reaching out to me — No marketing at all”….um, let’s talk.
#1 When you only work within the limits of your network, you do yourself a disservice by limiting the growth of your business AND your income.
#2 Marketing creates a pipeline of business — yes, future business. Marketing “primes” the sale. Without those two components — marketing and sales — a business eventually dries up and dies.