COMPETENCE ➡️ how well you do something
CONFIDENCE ➡️ how well you think you can do something
Some people substantially OVERestimate their abilities.
That's called the Dunning Kruger effect.
And our society labels those people as competent because of their confidence. But those 2 things ARE NOT the same.
However, there is a large group of brilliant people that highly UNDERestimate their own abilities.
And these people get the scraps.
Because they don't exude confidence, thus people don't respect them the same.
I see this A LOT in startup ecosystems.
I meet many brilliant founders who underestimate themselves, but have brilliant products, business knowledge, and capabilities.
However, their lack of confidence prevents them from selling their product and the business eventually dies.
➡️ To build a business you must sell your product (yes, YOU, the founder), at least in the early days.
I keep saying this. And the founders who won't listen find reasons why they don't have time to sell.
But I know time IS NOT the main issue.
Most founders who refuse to sell are afraid of REJECTION. And this is a dreadful cycle that holds you and your business back.
Sales is mostly rejection.
Prepare for it.
Don't let it stop you.
➡️ Go forth despite the apprehension and I promise that once you close a few customers, the confidence will come.
This was originally a micro-blog post on LinkedIn (yes, they increased the character count over there, so this is what we’re doing these days 🤷🏽♀️)
And this was one of the responses. I think I’ll touch on this in a future post.
Note: There might be typos in this post. Autocorrect on phones can be such a gem 😉
If you’d like to support my Medium musings or specifically this post, feel free to like, subscribe, or comment. Your feedback (or lack thereof) is helpful. And if not, connect with me on LinkedIN.